Welcome to the world of wellness travel, where guests crave more than just a night away; they seek an experience that soothes the soul and restores the mind. In a market flooded with glamping options, standing out is crucial.
Saunas are emerging as the ultimate amenity for creating a unique and luxurious escape, boosting nightly rates and occupancy for glamping businesses.
According to Canopy & Stars’ Glamping Market Report, wellness is no longer a niche, it's a driving force in travel. Guests prioritise relaxation and mental health, with 70% of UK travellers listing wellness as a primary holiday goal.
Younger generations, in particular, are leading this charge, with 71% of under-35s focusing on mindfulness and mental wellbeing. This makes saunas a natural fit for glamping businesses aiming to tap into this rapidly growing market.
Adding a sauna to your site isn't just about enhancing the guest experience, it's a smart investment. Feedback from our existing clients indicates that glamping sites with saunas can:
Attract new guests
Wellness travellers, couples, and those celebrating special occasions are drawn to properties offering saunas, creating broader market appeal.
Boost occupancy
Properties with wellness amenities often see occupancy rates rise by 10–15%, as guests actively seek out unique and restorative stays.
Increased nightly rates
Saunas add a sense of exclusivity and luxury, allowing you to charge 20–30% more per night.
A sauna doesn’t just increase revenue, it creates buzz. Guests love to share unique experiences, and your sauna could be the highlight of their stay.
Imagine stunning social media shares of your sauna at sunset or glowing reviews about a guest’s serene sauna session.
These stories drive bookings, increase your property’s visibility, and cement its reputation as a premier destination.
Saunas aren’t just an added luxury; they bring something truly special to any stay. Here’s why they’re becoming a must-have feature:
Saunas are low-maintenance compared to hot tubs, requiring no chemicals and minimal upkeep. They blend seamlessly into natural settings and elevate your site without compromising its rustic charm. For glamping businesses, this means an easy-to-manage upgrade with maximum impact.
By incorporating a sauna, you’re not just keeping up with trends, you’re setting your site apart. With a growing demand for wellness-focused travel, now is the perfect time to invest in a feature that will deliver long-term benefits.
Need funding for your new sauna?
We have teamed up with a Business Finance company to offer flexible payment solutions. Make your new sauna to pay for itself without straining your cash flow.
Get in touch to discuss flexible payment options for your new outdoor sauna.
Not quite ready to chat but want to stay informed on the latest sauna designs and tips for enhancing your space?
