Sauna Stories

What we know, from the people who’ve lived it.

34 operators. 50 saunas. Five years. Real stories from people who started a sauna business, and venues that added one to their offering.

A group of friends in Sauna Box branded clothing laughing together at sunset, holding warm drinks after a sauna session Saunapreneur Left a 10-year corporate career in 10 months.

“Within 10 months, I was able to leave my corporate career entirely. The sauna became my sole, meaningful income stream.”

Amelia · Ojas Sauna
Buckinghamshire · Horsebox
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A man stepping into a cedar-clad wood-fired sauna in warm evening light, towel and clock beside the door Saunapreneur A year in, and still getting comments on the quality.

“The build is so beautifully done. Almost a year in and I still get comments on the quality. When I’m ready for my second, I’ll be back.”

Vicky Burgess-Pierce · Sauna in the Wild
Canewdon, Essex · Horsebox
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A horsebox-converted wood-fired sauna glowing warm at dusk Saunapreneur Started a mobile sauna business, it had to be a Sauna Box.

“When I decided to start my own mobile sauna business, it had to be a Sauna Box conversion. I wasn’t disappointed.”

Ross Jackson · Hálogi
Royal William Yard, Plymouth · Horsebox
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A handcrafted horsebox sauna with panoramic windows and cast-iron chimney detail Saunapreneur Customers blown away by the build and the panoramic window.

“The final finish is incredible, and every customer has been blown away by the build quality and the stunning panoramic window.”

Jez Kicks · The Sauna Ritual Co.
Chichester · Horsebox
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The Island Sauna Shack horsebox, mobile wood-fired sauna, in a manicured countryside setting on the Isle of Mull Saunapreneur Made back the build cost in six months on Mull.

“It’s been the best business decision we’ve ever made and I’m so glad that we did it.”

Donna · Island Sauna Shack
Isle of Mull, Scotland · Horsebox
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Three striped deckchairs on the Fowey Hall lawn facing the black horsebox sauna above the sea For business A new draw for a Cornish hotel, “amazing”.

“The impact of the horsebox sauna at our hotel in Fowey has been amazing. It does everything we hoped it would. Highly recommended.”

Robert Kenworthy · Fowey Hall Hotel
Fowey, Cornwall · Horsebox
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The Pink Sauna: a pink horsebox sauna on the beach at Sea Palling For business Their most recommended, sold-out experience.

“Buying our own sauna has been the best thing our venue has ever done. It’s helped us grow and be more sustainable.”

Ra & Oscar · The Pink Sauna
Sea Palling, Norfolk · Horsebox
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Want a story like these of your own?

Curious where they all are? See the operators on the map →