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The Pink Sauna

Ra & Oscar · Sea Palling, Norfolk · Horsebox

Weekend takings, all year
Never below £900
Wood to run it
About £20 a day
“Buying our own sauna has been the best thing our venue has ever done. It’s helped us grow and be more sustainable.”

A boutique glamping and camping site, Ra & Oscar first worked with Sauna Box for a wellness event in 2022. It became a cornerstone of what they offer.

“Introducing a sauna and cold plunge has been overwhelming, quickly our most recommended, sold-out experience: celebrations, retreats, corporate hires and local community events, with many new faces travelling to visit us.”

The Pink Sauna: a pink horsebox sauna on the beach at Sea PallingA bather mid-laugh on the warm wooden bench inside the sauna

In their own words

Tom, founder of Sauna Box

Tom · Sauna Box

How did you come to run The Pink Sauna?

Ra & Oscar

I think it took us about two seconds to decide that we wanted to. To do it after we realized it was an opportunity because of how much I loved running it before mainly and kind of how much I loved saunas and running them and seeing what it does to people and how much people appreciate coming to the saunas.

Tom, founder of Sauna Box

Tom · Sauna Box

What has customer feedback been like?

Ra & Oscar

I mean, the feedback is incredible. Pretty much every single person is so appreciative.

Tom, founder of Sauna Box

Tom · Sauna Box

What do weekends look like in money terms?

Ra & Oscar

We target about 500 pounds for a weekend day for Saturday and then a Sunday. I don’t think we’ve dropped below £900 for a weekend the whole year.

Tom, founder of Sauna Box

Tom · Sauna Box

And what does it cost to run?

Ra & Oscar

The running costs are low because it’s just wood which we say is about £20 a day.

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