For business
Add a sauna to your venue. From around £1,000 per month.
We build commercial container saunas for gyms, padel clubs, hotels, holiday parks and wellness venues across the UK. Designed to create new revenue, increase member retention and give customers another reason to come back. Finance available through Johnson Reed.
Who we build for
Built for businesses that want more from every visitor.
Whether it's longer stays, stronger retention or a new revenue stream, a sauna becomes another reason people choose your venue.
Padel clubs
Recovery that keeps players on site after the match.
- Typical operator revenue: £80,000 to £120,000 a year with a 10ft container (early estimate)
- High-footfall clubs with a 20ft build reach £125,000 to £185,000
- Membership floor: 100 members at £30 a month is £36,000 a year, before any session sales
- Fits alongside the courts; installed in a day
Gyms & CrossFit
The recovery edge your members are asking for.
- Part-time recovery add-on: £40,000 to £52,000 a year
- Run as a dedicated offer: £80,000 to £120,000 a year (early estimate)
- High-footfall sites with a 20ft build reach £125,000 to £185,000
- Members stay longer and visit more often
Sports clubs
Post-match recovery your teams and members will actually use.
- Clubhouse recovery add-on: £80,000 to £120,000 a year with a 10ft container (early estimate)
- High-footfall clubs with a 20ft build reach £125,000 to £185,000
- Membership floor: 100 members at £30 a month is £36,000 a year, before any session sales
- Fits beside the pitch or courts; installed in a day
Hotels & country houses
A spa experience without building a spa.
- Wellness-feature revenue: £80,000 to £120,000 a year from day passes and memberships (early estimate)
- Fowey Hall saw longer stays in the quieter months, and has grown from one sauna to three
- Off-peak nights work harder: guests book specifically for it
- A fraction of a spa build cost, live in 8 to 16 weeks
Holiday parks & glamping
The feature guests upgrade for, all year round.
- Guest sessions and passes: £45,000 to £85,000 a year at a typical site
- Sessions sell as private group bookings, typically £25 to £35 each
- Longer stays in the quieter months, and a reason to book in winter
Coastal & wild swimming
Year-round revenue where the swimmers already are.
- Typical coastal operator: £45,000 to £85,000 a year, our strongest evidence base
- The busiest of our own coastal sites clear £200,000 a year
- Open-water sites that added a sauna saw bookings rise around 30 percent, per our operators’ figures
- Extends the season from three months to twelve
The numbers
What you can expect.
Flagship · hotel & spa
Fowey Hall: a Sauna Box in a country-house hotel.
A wood-fired sauna and cold plunge in the grounds of a Cornish country-house hotel, now one of its most-talked-about amenities, and a revenue line in its own right.
“The impact of the horsebox sauna at our hotel in Fowey has been amazing. It does everything we hoped it would. Highly recommended.”
…and not just hotels
From country-house hotels to CrossFit boxes.
Wherever people already gather, gyms, padel clubs, glamping sites, lidos, the sauna becomes the thing they keep coming back for. Same build, same done-for-you support.
Sauna Stories · business
Real venues. Real returns.
For business“Our sauna and cold plunge quickly became our most recommended, sold-out experience: weddings, retreats, corporate hires and local community events.”
For business“Buying our own sauna from the team has been the best thing our venue has ever done. It’s helped us grow and be more sustainable.”
How it works
From first call to running, we handle it.
- 1
Book a discovery call (20 minutes, no obligation)
- 2
We send you a tailored revenue model for your site
- 3
Choose your spec and finance route
- 4
We build and install, typically 8 to 16 weeks from order
- 5
Ongoing maintenance and operational support
Before you say yes
The real questions, answered honestly.
Will it actually make money?
A sauna is not a cost centre once it is running. The segment numbers above are what our operators are billing today, from session sales and memberships built around it.
Will it keep members and customers coming back?
Our operators tell us the same thing again and again: a sauna gives people a reason to return more often, and stay longer once they do.
Will it lift the experience of visiting?
A sauna changes how a visit feels. It gives people somewhere to talk, recover and unwind, rather than just another piece of equipment on the floor.
Will people actually use it?
Who doesn’t love a sauna? Once someone tries one, they come looking for the next one, and our operators see that pattern every single week.
Is this a trend worth joining?
Per the British Sauna Society, the number of public saunas in the UK has grown from 45 in 2023 to over 200 today. Wellbeing is where UK leisure spending is heading, and venues that move early get to lead it rather than follow.
Our promise
We’ll model your site before you commit, using our operators’ real numbers, and give you an honest read either way. Every build comes with a 12-month structural warranty.
Want to know what this looks like for your venue?
Book a 20-minute call: leave your details below and one of the team will reply within one working day with times. We'll send you the revenue model before the call so you've got the numbers in front of you.